Blogs

How to Manage Your Loyalty Programs

Submitted by ebonardi on Wed, 2011-11-30 15:06

Groupon, LivingSocial and other daily deal companies have provided a great new way for customers to try out local restaurants and retail stores at a discounted rate. Unfortunately for many retailers, these customers don’t end up returning after redeeming the initial coupon. To combat this, retailers could offer additional incentives and future store discounts to encourage customers to return. Additionally, retailers can help customers enroll in loyalty and reward programs.

500 People to Tie to Social Media Mobile

Submitted by ebonardi on Tue, 2011-09-06 19:42

Social media is an integral part of any mobile strategy or campaign, whether it be integrating and using the proper tools all the way to real engagement with users on mobile devices such as smartphones, laptops and iPads. If you’re serious about fusing social media with mobile, consider taking a look at an extensive list in the making from Jeremiah Owyang of Altimeter Group on “Social Media Strategists“.

Step #3 to "Getting Started in Mobile Advertising" - Immerse Yourself

Submitted by ebonardi on Tue, 2011-09-06 05:36

#3: Immerse yourself

 

Five Steps to Starting Your Mobile Marketing Campaign

Submitted by ebonardi on Mon, 2011-08-22 07:15

#2: Claim your business on location-based platforms

 

5 Steps to getting started with mobile marketing. Step 2

Submitted by ebonardi on Tue, 2011-08-16 12:26

#2: Claim your business on location-based platforms

You should

5 Steps to Get Started With Mobile Marketing - Part 1

Submitted by ebonardi on Tue, 2011-08-16 05:59

Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers? The good news is that mobile marketing is not all that complex. Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business. Ready to get started?

#1: Set up your mobile website

SMS is Still Mobile's Secret Weapon: 97% of People Open Texts in 4 MInutes!

Submitted by ebonardi on Tue, 2011-06-07 14:10

 

Marketers too often want to make a splash with a sexy, consumer-friendly mobile application. What they don’t know, and what Hipcricket Chief Marketing Officer Jeff Hasen is happy to tell them, is that sometimes a low-tech SMS campaign is the best way to target customers with a time-sensitive deal or special offer.

Loyalty Program Cards VS. Tracking By Phone Number…..The Winner is Clear

Submitted by ebonardi on Wed, 2011-05-18 09:12

I was cleaning out my wallet the other day and realized I had some loyalty cards from some different places that I frequent but they are all jammed in there like sardines and I always forget about them.  I had two of them from the same place each with one stamp through it.  I know I have been there 15 times in the past couple of years, but it just slipped my mind.  I have missed out on two free subs as a result.  There are so many places I go to now that have loyalty programs, but they all have these credit card like swipe cards.

Using iPad or iTouch to Track Retail Customer Loyalty Program

Submitted by ebonardi on Thu, 2011-04-28 04:54

Have you ever just thrown that loyalty card away from the place you went 5 times and only had two more visits to go but it was just taking up room in your wallet or purse?  Then you go to the place a week later and realize you are only one visit away from the free pizza.  Or you misplace one loyalty card so you start another one, only to find the original 3 weeks later and now you have 2 stamps on each with what should be one more to go……or is it now three?

How Fundraising with Mobile Text Marketing Increased my Retail Sales

Submitted by ebonardi on Mon, 2011-04-18 04:50

With some mobile coupon technology and loyalty programs you can now do fundraising over a long period of time and track all of your results on line.  For instance if you go to a local high school you can set up a campaign where any student and friend of the school can text WHS2014 to 50240 (example) and they will receive a coupon they can take to retailer and use.  The retailer will set up the promo on their own computer.  Whether it is one dollar off and one to the school or just a direct donation to school or charity,  whatever they want.