5 Steps to Get Started With Mobile Marketing - Part 1
Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers? The good news is that mobile marketing is not all that complex. Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business. Ready to get started?
#1: Set up your mobile website
This is actually easier than you might think. One option is to use the automated systems offered by many companies. They essentially take your existing website content and auto-format it for a mobile screen. WordPress has some plugins that do a pretty good job of this and GoDaddy has an automated system that does it, too. But for the best user experience, I recommend you focus on one of the options outlined below. Option number two is to use one of the many plug-and-play platforms offered online. These companies actually create a separate mobile website that is completely independent from your regular website. Just Google “How to set up a mobile website” and you’ll find a number of companies doing this. There are some good organizations offering these plug-and-play systems, but there are also some real losers, so do your research before you choose a company to work with. Mobicanvas.com, GetGoMobi.com and Onswipe.com all seem to have good solid platforms to work from. A third option is to add a simple line of code onto your existing home page that “sniffs out” the screen size of the person visiting your site. If the person visiting your site has a screen that’s more than 600 pixels wide, they’re probably coming from a PC and are directed to your regular site. If the screen is smaller than 600 pixels, they’re probably coming from a mobile device and will be redirected to pages designed for a smartphone screen. Out of these three options, the third option is the best approach. Just ask your web designer to do a search for “mobile website redirect code” and they’ll find plenty of options like this one on CSS-Tricks.com.
Plum Reward is another great way to set up a Mobile marketing website for yourself if you are a retailer and want to send and track all of your marketing campaigns and have people be able to cash in on deals at your establishement. Check out Loyal-T
ABOUT THE AUTHOR, Jamie Turner Jamie Turner is the co-author of How to Make Money with Social Media and blogs regularly about mobile marketing on the 60 Second Marketer. He’s also a well-known marketing speaker