Five Steps to Starting Your Mobile Marketing Campaign

#2: Claim your business on location-based platforms

You should claim your business on location-based platforms like Foursquare, Gowalla and Facebook Places, especially if you have a brick-and-mortar location. Claiming your business just means that you’re raising your hand to these services and saying, “I’m an official representative of XYZ business and want to be listed on your platform.” Claiming your business is similar to calling up the phone company to get a free listing in the Yellow Pages, only now you’re reaching out to these location-based services instead of Ma Bell.

Once you’ve claimed your business, you can start using these platforms to run mobile promotions. For example, Chili’s ran a promotion where everyone who “checked in” to their locations using Foursquare got free cheese dip. Better still, Chili’s improved on the promotion by making it so that anybody who checked in at another store within 200 yards of Chili’s got the same offer. Yup, you heard right—if you checked in at the florist next door, you got a digital coupon for free cheese dip at the Chili’s a few steps away. Brilliant!

A great platform for buiding and maintaining a loyalty program combined with mobile marketing is Plum Reward. Check is out to see if there is something right for you here.  It could be your first step to a successful mobile marketing campaign.